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Journal of Economics, Business & Accountancy : Ventura, Vol. 16, No. 3, desember 2013, No Klas SER 650.05 JOU j :Cause-related maketing: Moderation effect of custemer values on the influence of cause-brand fit,firm motives and attribute altruisticto customer inference and participation intention c/Halim, R.E, Adiwijaya K, Fauzan R
HALIM R.E - Personal Name
Availability
| 208Y | ART 650.05 JOU j c.1 | Perpustakaan Pusat UNEJ (Artikel) | Available |
Detail Information
Series Title
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Call Number
ART 650.05 JOU j
Publisher
PPPM STIE Perbanas Surabaya : Surabaya, 2013
Collation
Hlm. 473 - 486
Language
ISBN/ISSN
20873735
Classification
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Detail Information
Content Type
-
Media Type
-
Carrier Type
-
Edition
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Subject(s)
Specific Detail Info
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Statement of Responsibility
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