OPAC (Online Public Access Catalog)
Pencarian Koleksi UPA Perpustakaan
start it by typing one or more keywords for title, author or subject
The Drive Behind International Student Loyalty in Higher-Educational Institutions: A Structural Equation Model
Yu-Chuan Chen - Personal Name
The purpose of this study is to explore structuralequation modeling among a marketing mix, relationshipquality,andinternationalstudentloyaltyinTaiwanesehigher-educational institutions. In total, 353 surveyed studentsanswered a questionnaire, with 337 students answering all ofthe questions. The findings suggest that a marketing mix ispositively associated with the relationship quality of inter-national students, and that relationship quality is also posi-tively associated with student loyalty. Student trust andcommitment enhances loyalty to universities. In the higher-educational sector, these findings have implications for uni-versities seeking to compete in a more deregulated, market-driven, higher-educational environment in the future.
Availability
| EB00000002766K | Available |
Detail Information
Series Title
-
Call Number
-
Publisher
: ,
Collation
-
Language
ISBN/ISSN
-
Classification
NONE
Detail Information
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Specific Detail Info
-
Statement of Responsibility
-
No other version available
File Attachment
